Product development and funding requires a sharp focus. Bring clarity and focus to your idea the Amazon way: the future press release. Amazon has used the strategy internally for years as part of its “customer-obsessed” business culture. They call it “working backwards” – an approach to product design that looks first at what customer needs and customer reaction are likely … [Read more...] about Focus Your Product Idea with a Future Press Release
Marketing
Stripe Mounts B2B Payments Tech Ad Campaign in Chicago
Stripe, the software platform for adding payments capabilities to ecommerce stores, is advertising throughout Chicago's financial district on both street ad kiosks and Chicago Transit Authority El train platforms. It's the first B2B payments advertising I've seen outside of a payments or FinTech conference. Last summer, consumer-oriented payments and FinTech firms took to … [Read more...] about Stripe Mounts B2B Payments Tech Ad Campaign in Chicago
Payments and Treasury Trends: Canright Clients Connect
Canright's clients have been busy presenting the technology trends that are determining the future of payments and banking technology for bankers, corporate treasury managers, the software developers that support them, and the consumers they serve. Here are some recent examples: Al Pascual: Getting Ahead of Financial Crime Through Proactive Engagement A leadership profile … [Read more...] about Payments and Treasury Trends: Canright Clients Connect